DESIGN THINKING AS A STRATEGY FOR INNOVATION IN THE WORKPLACE

Within the START AT BEST program SYNERGIA Consulting’s project proposal “Design thinking as a strategy for innovation in the workplace” was approved for funding.

START AT BEST was intended for small and medium enterprises with the aim of promoting innovation initiatives in the workplace and examples of best practice while actively encouraging wider engagement and participation in the innovation process in the workplace at the level of the entire company or individual organizational unit.

The previous experience of Synergia Consulting identified the need for incentives that will affect the creation and positive attitude towards innovation and digitalization of business.

Design Thinking is a method for developing innovations and activating creative potential. The process consists of five key stages and always ends with the presentation of a solution in the form of a prototype. During the process, a large number of ideas accumulate and the highlight is the definition of a key idea, one that best suits the needs of users.

The goals of the project “Design thinking as a strategy for innovation in the workplace” are to improve innovation activity for employees by educating them about design thinking, models and methodology. Through systematic support to employees by raising the level of innovation culture and promoting the design thinking model, we plan to encourage the growth and development of innovation processes in the workplace.

The four main activities of the project include:

1. education of employees to get acquainted with the model of design thinking

2. training of the company’s management for the application of design thinking models

3. introduction of a design model of thinking within the company

4. creating physical space to work on innovations

Through these activities we want to develop a strategy for innovation in the workplace that will result in happier and more productive employees, improved service levels and business processes of the company, and thus a more efficient business model for the company and its customers.

The amount of support awarded to the project is 7,500 EUR and the project will be implemented in the period from 01/7/2020. – 31/3/2021.

This project has received funding from European Union’s Horizon 2020 research and innovation programme under grant agreement No 8603318. This publication (communication) reflects the views only of the author, and the Commission or Start at Best Project cannot be held responsible for any use which may be made of the information therein.

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